{"id":51,"date":"2020-01-09T19:38:00","date_gmt":"2020-01-09T19:38:00","guid":{"rendered":"https:\/\/demo.cocobasic.com\/colorius-wp\/?p=51"},"modified":"2020-02-02T21:56:40","modified_gmt":"2020-02-02T21:56:40","slug":"facebook-sinirlari-asan-turkiye-projesi","status":"publish","type":"post","link":"https:\/\/www.yastikmedya.com\/tr\/facebook-sinirlari-asan-turkiye-projesi\/","title":{"rendered":"Facebook, S\u0131n\u0131rlar\u0131 A\u015fan T\u00fcrkiye Projesini Tan\u0131tt\u0131"},"content":{"rendered":"<h4>Facebook, S\u0131n\u0131rlar\u0131 A\u015fan T\u00fcrkiye projesiyle T\u00fcrkiye ekonomisine katk\u0131da bulunaca\u011f\u0131 bir dizi yat\u0131r\u0131m\u0131n start\u0131n\u0131 verdi.<\/h4>\n<p>Facebook; KOB\u0130\u2019ler, topluluklar ve i\u015f ortakl\u0131klar\u0131 arac\u0131l\u0131\u011f\u0131yla T\u00fcrkiye ekonomisine katk\u0131da bulunaca\u011f\u0131 bir dizi yat\u0131r\u0131m giri\u015fimini bug\u00fcn bas\u0131n mensuplar\u0131yla payla\u015ft\u0131. Facebook K\u00fcresel Pazarlama \u00c7\u00f6z\u00fcmleri Ba\u015fkan Yard\u0131mc\u0131s\u0131 Carolyn Everson ve Facebook T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Derya Matra\u015f\u2019\u0131n yan\u0131 s\u0131ra TOBB Gen\u00e7 Giri\u015fimciler Kurulu Ba\u015fkan\u0131 Ali Sabanc\u0131 ve TOBB Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ayhan Zeytino\u011flu\u2019nun yapt\u0131\u011f\u0131 a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131yla ba\u015flayan toplant\u0131da S\u0131n\u0131rlar\u0131 A\u015fan T\u00fcrkiye projesiyle birlikte Deloitte T\u00fcrkiye\u2019nin Facebook ve T\u00fcrkiye\u2019yle ilgili haz\u0131rlad\u0131\u011f\u0131 ekonomik ve sosyal etki raporunun sonu\u00e7lar\u0131 da a\u00e7\u0131kland\u0131.<\/p>\n<p>Facebook\u2019un KOB\u0130\u2019lere sa\u011flad\u0131\u011f\u0131 faydalardan bahseden Matra\u015f, konu\u015fmas\u0131nda T\u00fcrkiye\u2019deki insanlar\u0131n y\u00fczde 80\u2019inin Facebook \u00fczerinden \u00fclkedeki en az bir i\u015fletmeyle ba\u011flant\u0131 kurdu\u011fu belirtti ve ekledi: \u201c1,7 milyondan fazla KOB\u0130\u2019nin Facebook\u2019ta bir i\u015fletme sayfas\u0131 var, bu da T\u00fcrkiye\u2019deki KOB\u0130 say\u0131s\u0131n\u0131n y\u00fczde 55\u2019ine tekab\u00fcl ediyor.\u201d<\/p>\n<p>D\u00f6rt ayaktan olu\u015fan S\u0131n\u0131rlar\u0131 A\u015fan T\u00fcrkiye projesiyle birlikte Facebook, T\u00fcrkiye\u2019deki her boyuttan i\u015fletmenin yerel ve uluslararas\u0131 alanda b\u00fcy\u00fcmesine yard\u0131mc\u0131 olmay\u0131 ve T\u00fcrkiye\u2019deki toplulu\u011funa daha iyi hizmet sunabilmek ad\u0131na yat\u0131r\u0131m yapmay\u0131 ama\u00e7l\u0131yor. Deloitte raporu da T\u00fcrkiye\u2019deki i\u015fletmelerin Facebook\u2019un platformlar\u0131 (Facebook, Instagram, Facebook Messenger ve WhatsApp) arac\u0131l\u0131\u011f\u0131yla T\u00fcrkiye ekonomisine 15,3 milyar TL katma de\u011fer sa\u011flad\u0131\u011f\u0131n\u0131 ve bu katk\u0131lar\u0131 sonucunda \u00fclkede 209 bin istihdam sa\u011fland\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>\n<p>Toplant\u0131da ayr\u0131ca Facebook, TOBB ve Habitat Derne\u011fi i\u015fbirli\u011finde S\u0131n\u0131rlar\u0131 A\u015fan T\u00fcrkiye projesi kapsam\u0131nda Giri\u015fimcilik ve Sosyal Etki Merkezi\u2019nin a\u00e7\u0131lmas\u0131 planland\u0131\u011f\u0131 duyuruldu. Ali Sabanc\u0131, bu merkezi May\u0131s 2019\u2019da a\u00e7may\u0131 hedeflediklerinin de bilgisini payla\u015ft\u0131.<\/p>\n<h5>Projenin ilk aya\u011f\u0131 olan ve Deloitte\u2019un haz\u0131rlad\u0131\u011f\u0131 Dijital K\u00f6pr\u00fcler: S\u0131n\u0131rlar\u0131 A\u015fman\u0131n En K\u0131sa Yolu raporundan \u00e7\u0131kan baz\u0131 di\u011fer sonu\u00e7lar \u015f\u00f6yle:<\/h5>\n<ul>\n<li>Sosyal medya kullanan i\u015fletmelerin y\u00fczde 93\u2019\u00fc Facebook uygulama ailesinin i\u015fletmelerini b\u00fcy\u00fctmelerine yard\u0131mc\u0131 oldu\u011funu, y\u00fczde 87\u2019si ise bu platformlar sayesinde sat\u0131\u015flar\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 dile getiriyor.<\/li>\n<li>Facebook\u2019ta d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan 135 milyondan fazla insan T\u00fcrkiye\u2019deki i\u015fletmelerle ba\u011flant\u0131 kuruyor.<\/li>\n<li>\u0130\u015fletmelerin y\u00fczde 89\u2019u Facebook uygulama ve \u00fcr\u00fcnleri ailesinin ba\u015fka \u015fehirlere ya da \u00fclkelere sat\u0131\u015f yapmalar\u0131na yard\u0131mc\u0131 oldu\u011funu dile getiriyor.<\/li>\n<li>\u0130nsanlar\u0131n y\u00fczde 78\u2019i Facebook\u2019ta ilgili gruplara \u00fcye ve y\u00fczde 65\u2019i Facebook gruplar\u0131n\u0131n T\u00fcrkiye\u2019nin ba\u015fka yerlerinde ya\u015fayan di\u011fer insanlarla ba\u011flant\u0131 kurmalar\u0131nda \u00f6nemli bir rol oynad\u0131\u011f\u0131na inan\u0131yor.<\/li>\n<li>T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n y\u00fczde 32\u2019si bir sosyal sorumluluk projesine kat\u0131ld\u0131\u011f\u0131n\u0131, y\u00fczde 11\u2019i ise Facebook platformlar\u0131nda bir i\u00e7erik g\u00f6rd\u00fckten hemen sonra ba\u011f\u0131\u015f yapt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.yastikmedya.com\/bizkimiz\"><b>Yast\u0131k Medya<\/b><\/a> ailesi olarak g\u00fcncel haberleri sizlerle payla\u015fmaya devam edece\u011fiz. Takipte kal\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook, S\u0131n\u0131rlar\u0131 A\u015fan T\u00fcrkiye projesiyle T\u00fcrkiye ekonomisine katk\u0131da bulunaca\u011f\u0131 bir dizi yat\u0131r\u0131m\u0131n start\u0131n\u0131 verdi. Facebook; KOB\u0130\u2019ler, topluluklar ve i\u015f ortakl\u0131klar\u0131 &#8230;<\/p>\n","protected":false},"author":2,"featured_media":287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,14,2],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news","category-social"],"_links":{"self":[{"href":"https:\/\/www.yastikmedya.com\/tr\/wp-json\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yastikmedya.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yastikmedya.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yastikmedya.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yastikmedya.com\/tr\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":0,"href":"https:\/\/www.yastikmedya.com\/tr\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yastikmedya.com\/tr\/wp-json\/wp\/v2\/media\/287"}],"wp:attachment":[{"href":"https:\/\/www.yastikmedya.com\/tr\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yastikmedya.com\/tr\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yastikmedya.com\/tr\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}